Posts tagged CSR
How to Double Down on CSR Using Mindfulness
How to Double Down on CSR Using Mindfulness

Corporate culture and community giving are becoming increasingly important to many companies. To create meaningful experiences for their employees and their brand – many companies are turning to workplace mindfulness programs and exploring their own social purpose. However, what many companies have not figured out yet is that these programs do not need to be mutually exclusive and in fact can be mutually beneficial

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Carissa MacLennanCSR, corporate social responsibility, social impact, social purpose, mindfulness, corporate culture, mindfulness in the workplaceComment
How to Engage with the Social Media Savvy Ethical Consumer
How to Engage with the Social Media Savvy Ethical Consumer

The ethical consumer is a burgeoning market that grew 9% in 2013. These consumers spend considerable time online researching the ethical and sustainability practices of a company and using social media to engage, promote, or criticize companies for their practices. There are three key ingredients to include in a response to the ethical consumer that will leave them buying your products and promoting your company.  

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Carissa MacLennanCSR, corporate social responsibility, social impact, social purpose, social media, millenials, ethical consumer